I agree. Too busy. Simpler is better.
Top 3 or 4 services
Drop anything superfluous. Unless your market is flooded with uninsured guys who have nice rigs, drop the “fully insured”. Commercial and residential may also be unnecessary, idk.
Some graphics, color designs, water droplets/spray, or even pinstriping can spice up a “boring” design. Just as long as you don’t sacrifice legibility.
I think trust logos & social proof can work better than your typical “fully insured, free estimates, etc.” filler that a lot of guys use. These might be your BBB accreditation, local Chamber membership, current star rating on Google or Yelp, or something similar.
“Central Kansas’ [Mostest/bestest/whateverest you can honestly claim] Exterior Cleaning Company” works better than just stating your service area.
i.e., “Central Kansas’ Highest Rated Exterior Restoration Company” (but careful with that one, I think @squidskc has staked claim to something very similar sounding )
Also, I believe “SurfaceTherapy.com” would be a little easier to read than “www.surfacetherapy.com”. The capitalization and lack of www should have no impact on the functionality of the address.