Not at all. Professional image is huge. I’ve said that many times. What I’m saying is marketing from magnets, vinyl lettering, and wraps is no different. Not one bit. And I think people are using wraps and vinyl lettering wrong. You should be proud of your company, but people are TOO proud of who they are on their wraps and vehicle marketing.
They’re wasting valuable billboard space if they’re going to use it at all. For the 1000th time, NOT ONE PERSON CARES what your company name is. They only care if you can help them accomplish something, if their neighbors have used you, and how to get in touch with you.
In 2019, your professional appearance and reputation starts online more often than not and social proof DESTROYS vehicle marketing. You could show up in a Ford Festiva with spinner hubcaps with a pressure washing skid strapped on top and if your online reputation is fantastic, you were referred by a neighbor, you’re personable and friendly, you show up when you said you would, do what you say you’re going to do, deliver an awesome end product, your vehicle is the last thing they’ll remember.
And everyone always says something similar to what APW1 said, “I’ve never had anyone call me from the number on a truck, but they do mention they see me around.” meaning a wrap, reasonably, has a negative ROI.
My big brother, before he passed, had a multi-million dollar contracting company that only installed sports equipment, lockers, basketball goals and floors, volleyball nets, built baseball fields, stadium seating, etc. etc. Never once did he ever have even magnets on his truck. He built the company, one job at a time, networking like a maniac, and doing everything he said he was going to do when he said he was going to do it.
I do very well and stay busy as mess with some $60 magnets. I have over 100 reviews online. I washed almost 500 houses in 2018 and had some big commercial gigs too. All with magnets. I’m in the middle of closing a $51k maintenance plan deal with a long term care facility. One of my regular commercial customers just cut me a $40k check PREPAID. All with magnets. So no, I still don’t believe in wraps.
TLDR: If you’re going to waste money on a wrap stop blowing up your company name and shrinking your services. Pick the one service that makes you more money than anything else, blow it up, and put a phone number on there. They DON’T care what YOUR name is.