I’ve been a little more loose with my minimum as the season “ramps” up and I regret it. I’m back to not leavibg the house unless I’m coming home with at least $850 on the day or $300 for a single job.
I’ve been MIA because my phone won’t stop ringing. I’ve been getting up at 4:00 to flush salt off sidewalks for a property management company that’s been really good to me and pays net 7 or I wouldn’t even take it. I’m also washing a full day worth of houses after that. Not getting home until 6:00 or 7:00 which if you know me is about 4 hours later than I like to be home. Ha!
I was telling @SchertzServicesLLC this year is going to be the busiest year any of us has ever had. Here’s my prediction:
I’ve seen two new trucks pop up advertising pressure washing that I’ve never seen. I bet there’s more. That’s a good thing.
More people will know there are companies like ours and start looking for companies with a professional, “turnkey” or franchise like operations. So better tighten up appearances and marketing. Earn your premium.
The cheapskates are never worth working for. High five a stranger when they take a different, significantly lower bid. You don’t want that customer anyway. I promise.
They won’t be in business next year if the winter is as brutal as this last or they are working their tails off to earn no or negative amounts of money by being cheap or fall off a ladder, but you can piggyback off them spreading the word. Buy their equipment for cheap in December.
Speaking of brutal winters, this year it seems like people are dying to treat spring like summer to fight off cabin fever and lack of vitamin D. That means warm weather chores and people who want to enjoy their outdoor spaces NOW. So the calls are going to flood in and summer will still be summer.
We’re going to have to start hiring or turn down jobs to keep up with demand. Except all the good folks are already hired. Gotta start poaching and hiring an army of part time retirees.
Even some of the turds who aren’t going to be in business next season and shouldn’t be in business this season are going to be busy because they’re cheap and the demand will be so high. They’re going to screw a lot of stuff up. That’s good for a lot of us here.
Focus on your marketing and your business. Own a narrow market in very few zip codes. For example, there’s a guy on the Kansas side that’s one upping ALL my marketing. “Kansas City’s highest rated COMBAT veteran owned pressure washing service”. Not even kidding. He’s also charging $140 less for an average 2 story house wash. Don’t care one bit. I have two jobs tomorrow on Olathe, Kansas (his market)that will put just under $1100 in the bank tomorrow. He can’t do it all.
I wouldn’t even go in his market since I’m hell bent on dominating Parkville, Gladstone, and Liberty, but I’m not going to turn down $1100 either and my map listing is GOOOOD. The demand is there. Don’t worry about the turds. Find a small area and OWN it.
This year is going to be bonkers so buckle in champs…