Just some thoughts. I don’t think adding windows into pressure washing “packages” are congruent enough for people to wrap their heads around. Simple is best.
If you’re going to do packages be aware that most people subconsciously already want the middle package. That’s sales and marketing psychology 101 so if you’re looking for $375 average per sale, your middle packages should start there.
We only offer 3 house washing flat rates. Subdivisions are built such that 90% of houses are around the same size. There’s always that random GIANT house, but for the most part your pricing is spot on.
I know if I want to make $160/hour and most houses take less than 2 hours my first housewash starts at $320, but actually starts at $329 because of sales and marketing psychology 101, lesson 2. The power of 9’s.
We’re pretty much identical on price for driveways and sidewalks, but if I were you I think I’d set up flat rates like this for ease of marketing, marketing to the right customer base, and to narrow the focus.
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I’d scratch trailers off the list completely, personally. If you get a call for them and you have space on the calendar keep these numbers in your head, but off marketing materials.
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I’d scratch windows of the list completely and make a note at the bottom says: All windows $1/pane. Or whatever it is for you. I wouldn’t lump it with pressure washing.
*I’d break it down to the NINE things that are the most profitable.
For example, this is what my flat rate card would like:
House Wash
1 story - $329
2 story - $369
3 story - $449
Concrete cleaning (patios, driveways, sidewalks)
Small - $99
Medium - $149
Large - $199
Gutter Cleaning
1 story - $99
2 stories - $129
3 stories - $199
**For our deluxe package which includes concrete cleaning OR gutter cleaning, you save $29 dollars. **
**For our premium package which includes concrete cleaning AND gutter cleaning, you save $49. **
Exterior window cleaning for only $1 a pane.
No matter what they have you there to bid for, give them an estimate on all of it. Let them pick from the menu of options. If they call about a house wash they’re still getting an estimate for a house wash, concrete cleaning, gutter cleaning, and windows.
For everything else, it’s a custom estimate and you already know what to charge.
