When’s the Best Time to Start Promoting for Spring?

Marketing
1

When do you guys typically start running ads or promoting the start of your season? I’m sitting here after clearing another couple inches of snow and daydreaming about warmer weather and brainstorming some ideas…

I’m trying to figure out the best timing… too early and people forget, too late and they’ve already booked someone else. Do you find it works better to build a waitlist ahead of time? I’ve been considering putting one together so that once the temps warm up, I can start knocking out those jobs right away.

It would be nice, psychologically and financially, to have a few lined up to fill those first weeks/months. I’ve already got a few repeat customers and some late-season jobs from last year, but of course, the more the better.

2

I send out an email and text blast at the end of February with Early Booking Deals to all my existing customers. I’ve done this for the past 5 or 6 years. Works well and gets me my first few weeks of work. I take it you’re in Ohio, I’m in Indianapolis so our weather is probably about the same

3 Likes
3

Yes… Columbus, Ohio. We usually get your weather a few hours later or the next day. So I was thinking the end of February or early March. I haven’t done much advertising over the past couple of years, and jobs always seem to come. However this year, both littles will be in school, so I’ll have more availability and want to be more intentional about filling my schedule when I can.