Vehicle wrap ROI

Im considering wrapping my van, after design and application I’ll be in around 4-5k. Before I pull the trigger, I’m wondering what some of guys have had as far as results go. For those of you that track lead sources about how many call because of you wrap? Do you think it’s really that much better than some magnets?

Thanks!

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So I only have about a quarter’s worth of data since we changed CRM, but we’ve sold $8k on “saw truck” leads in the last 3-4 months (off of 4 trucks that we spent less than $8k total to wrap). So I’d wager they pay for themselves a couple of times per year. I’d also bet we have seen a lot more return in people who saw the truck, then subsequently went to Google or our website, and the lead “generated” from those sources, while the truck was the true point of entry into their mental rolodex. That’s not to mention brand recognition, etc. as well. We’ve also gotten quality applicants who work for competitors but might be looking to leave, see our trucks and can tell we invest in top-notch equipment to make their lives easier…so the benefits are endless. That said, however you can get the information out there in a professional manner, you will benefit. I will not do magnets (save adding a certification badge or something to our existing trucks) just because IMO they look a bit “temporary”, and don’t say “this guy/company is committed to their business.”

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I personally think full wraps are usually counterproductive. They confuse the messaging more times than not, take longer to read, etc.

I prefer good quality vinyl lettering, personally. $350-$500 can get you a really decent layout.

Less is more. I don’t even have a website or phone # listed on my truck anymore. Just services, logo, and name. But I can’t even tell you how many times I hear, “I see your truck(s) all around town!”

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Our perspective is that it’s mostly about the brand (@Infinity is doing mainly brand recognition with what he’s doing as well). The information (website, phone #, main services) are on there, but the main thing people see is the name & logo. I think I paid about $1500 (it was bundled with some other things around the shop) for this one in the spring. Although it’s our shop neighbor, and we share some services and give each other business a lot as well, so that may not be the going rate.

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You can also do a ‘partial wrap’ just on the front or back, looks really sharp and cost effective.

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Hi.
I am also looking for some vinyl lettering. Any suggestion for a company online?
My local people have crazy prices here in Florida.
Thank you

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Another question for you guys, how much do you think a clean looking wrap adds to the professionalism factor? I feel like from the perspective of a consumer they would be more likely to choose the more professional looking company if prices were the same or similar.

Hard to quantify, it just obviously does.

100% without a doubt.

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Well, when I see a vehicle around here with a wrap it tells me they are probably charging considerably more than a company with just basic lettering. It also tells me they are not interested in going the ‘extra mile’ when it comes to customer relations. Again, this is where I’m located.

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I didn’t have a choice as the previous owner had his company logo and design on the box truck. I paid $2200 for the design and application on the truck.



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Oddly enough, I think we have as nice a wraps as anyone, and our #1 goal is “go the extra mile”…we actually require our guys to pick a couple llittle extras to surprise the client. We do charge more generally though.

Just my perception, at least when I’m a consumer, but I’ve always seen the cheaper “basic lettering” guys as “get it done and get out” production guys. I guess we all have differing perceptions, and all you can do is try it out and lean on the data you get, lol. As long as they see our brand, and we’re able to get most people to have the perception of our high level of service…then I’m good.

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Saw this truck rolling down the road earlier this week!

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They’re great for brand recognition and “looking professional”. That being said, I’ve been disappointed with the longevity of ours. Had them installed earlier this year and there are already areas that are bubbling. May just be bad install, but hard to say since the issues took months to come up.

We will definitely just be doing paint and lettering next go round. You can have new paint and lettering done every year for 4-5 years for the same price as the wraps.

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