Surface cleaning vs concrete cleaning

What do you all think fits best in marketing material? Surface cleaning, concrete cleaning, or even driveway cleaning

surface cleaning is a lot more inclusive but is a customer able to figure out exactly what that refers to driving down the road

I go with concrete cleaning. Covers a wider range of things vs just a driveway. Customers don’t know what surface cleaning is


I’m with Dustin. I use concrete cleaning.


I’ve actually built websites and handled online marketing campaigns for the last 11 years and I have about 10 clients in different industries that I oversee their online efforts for. I’m getting a lot of pressure washing help on here so the least I can do is return the favor.

  1. To find the best keywords you just need to go to Google and type in the word you are thinking of.
  2. Scroll to the bottom of the page and copy or note the keyword suggestions here
  3. Do this with a handful of closely related keywords that you have in mind and each time note the suggestions and see if “Concrete Cleaning” or “Surface Cleaning” show up more.

I can tell you through my own research that people are usually very specific to their problem ie; Concrete Cleaning, Oil Stain Removal, Tile Cleaning, etc., rather than Surface Cleaning as a general search. Keep in mind that these search results can change based on your location so although some of us might be using Concrete Cleaning, you should still check it out on your own.


Thanks that does make a lot of sense with people being specific to their problem… surface cleaning is very vague and concrete cleaning does pop up significantly more

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