We are currently in the process of gathering current 2019 info from our customers (and non customers) about their current EDDM usage, scheduling and estimated ROI. We have seen a lot of success cases lately as well as some people who “hate” EDDM because they got little to no response. From our experience, EDDM success is impacted by MANY different factors. Everything from the design of the piece, to the timing in which they are sent out, to the frequency, to demographic, your location, and so on.
I’d love to hear from you guys / gals that have tried and hated, don’t really care for, or are currently in love with EDDM.
What has been your experience?