For resi if you can time it for the first really nice weekend when people get out in their yards for the first time, you’ll do well. The idea of branding is nice through the year but doesn’t always bear fruit. Strike while the iron is hot for the best results.
That can be tricky, most people don’t respond from the first marketing push, and sometimes not even the second… Some studies say that brand recognition takes place after 3 times… Maybe send one beginning of March, then April as well? Cost obviously plays in but…
I feel like because of the cold, spring would enter much later this year. Just realized how the weather had affected a lot of marketing/advert plans this year…