The owner of this forum built the largest window cleaning business in the Eastern US and called it “All County Window Cleaning.” If I remember right the legal name was AAAAAll County Window Cleaning to be first in the Yellow Pages. I believe @Chris also owned a storefront window cleaning business called “Storefront Window Cleaning.” My personal favorite.
Clever names will never overcome bad service and a great company will not be hampered by a plain name like Acme pressure washing. Having said that, if you want a cool name, do what Starbucks did and look to classic literature (Starbuck was the first mate on the ship Pequod in Melville’s book Moby ■■■■). Look to song lyrics by bands that you like, or appropriate a name from poetry or geography. A window cleaning company I know in Canada called themselves Swiss & Sennhauser which came from the name of a city in Switzerland called Sennhauserweg just because it had a cool ring to it. You could use old car names like Fleetwood or AllDays. Or the name of a favorite animal like AC Lockyer did with “Mallard Soft Wash” and his duck logo.
My point is the marketing and service make the name not the other way around.
