I haven’t really advertised for my company in a few years other than the odd EDDM here and there to fill in gaps during the slower months. I’ve been wanting to ramp up more house washing and flatwork because I really enjoy it so I’m thinking about what marketing strategies I’m going to use. I have been reading a lot of stuff how the facebook algo got changed and it wasn’t really working for people as well anymore this year. Has that been resolved? Do you use facebook with good success? I’m not looking for the most killer ROI ever but I want to be getting something out of the time/money I’d put into it (thinking around $200ish per week? I’m a solo owner/operator if that matters on the amount invested aspect).
I’m planning on using a combination of yard signs on street corners, yard signs on properties I’m working on, door hangers, EDDM, facebook ads, and try to get a website/google page launched (this one might be the most important?).
If I could pickup an extra 3-4 houses week then I’d be thrilled on top of my already semi busy deck staining schedule. Modest goals 
I spend 5 dollars a month on Craigslist for an ad, and spend 10$ a day for Facebook. I think the Facebook algorithm is complete BS and all the numbers it gives me are estimates/projections but it returns just enough to be worth it to me.
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Cool, this is the kind feedback I’m looking for. Numbers and whether it’s worth it in return, what sort of ROI do you get from it etc. The deck staining stuff I do, if I get one lead from $200 then it’s obviously worth it because the average deck is around $2000. If you get one lead from a $200 washing campaign, then you know, you’re barely clearing your marketing costs working. You’re working to pay your advertiser.
I ran a couple of small EDDM campaigns for washing and the ROI was pretty low. I was clearing around 200% of my campaign advertisement cost. I’m used to an ROI of around 800 to 1000%. We’ll see, the sample size is very small so far. I very well could run a 2000 ad EDM campaign and return $2000 of work which would be around 1000%. And I also have the chance to upsell deck staining to washing customers and washing to deck staining customers. Kind of a two-way street there.
I’m going to commit to a $10 day campaign once I have my website up. And see if I can tie in from my Facebook page through my website and generate some actual leads.
Just don’t trust any metrics or theirs because it’s all a bunch of malarkey how are you supposed to track them when they give you random BS? absolutely hate it but it pays for itself I think. I made 6 grand last weekend I was home so it’s worth running the summer months if it gets me one roof/wash
6 grand in a weekend!? How da fuuuhhhh…!? If I’m doing 1-1.2k/day then I’m feeling good and feeling like I’m almost maxed out but I guess I could tighten things up. If I could get more houses and less flatwork then I could $$$ things up a little.
Yeah I just look at cost of what I put in vs profit from jobs secured from that avenue. As simple as it gets. I’m excited to ramp this part of advertising up because I’ve definitely done well with deck work and facebook campaigns. Thanks again for the feedback!
I don’t do Facebook ads but I’ve researched it a little because I would like to start next year. You need to have an active FB Page that you post if not daily then close to a couple per week. You also need to do at least 3 ads to see which one are getting the interest, then focus more on that ad. Videos get more attention. I don’t know the dollar amount per ad but it’s way more than $5. Also everyone says boosting a post is worthless.
