Introduction and a couple questions

Long post (sorry eh) didn’t realize it was gonna be this long when I started typing. Thanks in advance for those that take the time to read it and offer input.

A brief intro:
My name is Chad, 37yrs old, I live in Edmonton (Canada). Currently I do handyman work and most of my work comes from a close friend that’s a realtor. I do everything from basic handyman work making simple repairs to larger renovation projects, concrete work and moving furniture. My base rate of pay when I charge by the hour is $35/hr but sometimes make up to $50 or $60 if I’m doing concrete work or a job that I give a quote as opposed to charging by the hour. Most handymen in my area charge $30-45/hr so I do have some room to increase my prices a bit, but I’d like to make the switch from a generalist to something more niche where I can make $80-100/hr.

The reason my attention has been brought to pressure washing is because the realtor I work for has me pressure wash his house and driveway every year or two followed by sealing his driveway. I recently poured my dad’s driveway and it’s going to need a wash and seal this coming spring as well. I’m glad I found this forum because I originally planned to set out with my dad’s home Depot pressure washer and go about it the wrong way. All in I have about $7000-8000 to put into getting this started. That would have to include equipment, marketing and insurance.

My initial plan of attack is to market my residential pressure washing services, window cleaning (done lots of reading on here but more to do still and need to start reading about window cleaning) and concrete sealing. I plan on doing snow removal, hanging Christmas lights and handyman work in the off season as we only get about 6-7 months of PW weather. I’ll continue to do handyman work until I’m too busy with pressure washing to do it anymore. Eventually I’ll offer roof washing and commercial services.

My market:
My city has a population of almost 1 million people, 1.8 million if including neighboring towns and rural areas.
It’s a pretty dry climate here, not a whole lot of mold and algae to clean but there are the odd cases of it, mostly would be just dirty houses with lots of spider webs.

My competition:
A quick Google search brings up about 35 pressure washing companies. The top 3 most reviewed are franchise companies (men in kilts, gorilla property services, can’t remember the third). Every other company only has at most 10 reviews, although most of them are 4-5 star reviews.
I’ve only found one company (so far) offering prices on their website which starts at $167 for roughly 1000sqft bungalow. I’m assuming the bigger companies are in the $200+ range for the same thing.

As far as Christmas light hanging goes there’s a few pressure washing, landscaping and roofing companies offering it here. I’ve found prices from $1-2 per ft ($149 min charge) for home owner supplied lights. Up to $1000 per house for commercial supplied lights and storage for the year

My equipment: currently putting together a list and plan to build a belt drive unit 3600 psi and 5gpm. For now plan is to do a truck build on 2009 f150 5.5’ bed (tight fit for everything) or I could possibly convince my dad to sell me his 6’x12’ single axle utility trailer for cheap.

My first question: based on the population here, am I crazy trying to break into the PW market with so many companies (35ish) here offering it? And with such a short season?

Consider me in

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Lol! I could never have a serious discussion with my guys while wearing a kilt.

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I have observed several things over my years in business:

-Most customers do not price shop.
-Most customers do not think to themselves “Hmm, my house needs pressure washed, I will call that company I know everyone else uses.” Instead, they simply call whichever company comes up first and whichever company looks the best.
-In general, whoever has the best reviews wins.

How do you know those companies are well established and big? I’d be willing to bet you assumed they were because they had lots of google reviews. SO that’s what you need to do. Offer to wash one side of people’s homes for free in exchange for a google review. Since you say there isn’t a lot of mold around there, maybe offer a sidewalk for free or something, IDK. The point is: GET LOTS OF GOOGLE REVIEWS. That is how people determine company is the best to use.

If someone googles “pressure washing company near me” and sees “PowerSurge Pressure Washing” with 96 5 star reviews, they will go with you every time.

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I assumed they’re big because I looked into them. They’re all franchise companies that you need $50k-75k to buy into. The gorilla company shows up with 2 addresses, so I’m assuming two different guys bought into it. Not sure if either of them has multiple crews running. Men in kilts had a pic of probably 30 people dressed in kilts, not positive but pretty sure it was a pic of the local company. Other companies it’s hard to tell from their website whether they have multiple crews or just a solo crew working so hard to judge how big of a company they are.

I was thinking of doing a monthly random draw for people that post a review online whether it’s a good or bad review

Hi Chad,

Don’t be concerned about other PW businesses operating in your area. Use this to your advantage and think of some ways to differentiate yourself from these other businesses.

Like you said… you are going to continue on with your current job and slowly build your PW business. You have to start somewhere and make a stance. I think it’s a great idea to offer a 15% discount on a house wash in exchange for a Google review. Don’t be a $99 dollar man and undercut your competition. Charge what you consider to be a fair honest price taking into account all of your overheads and always plow some funds straight back into your marketing campaign. Also for example… Pressure wash the clients wheelie bins for free. It’s these small gestures and little things that stand out to a client and will help you to get referrals etc.

In regard to equipment for $7-8k you should be able to get yourself some good quality equipment. If yo looku are going to use a trailer invest in a good size buffer tank and go with a 3500psi @ 8gpm PW. If you intend to use your truck only go with a 5.5gpm and use a smaller buffer tank. You shouldn’t run into water shortage problems going with the smaller 5.5gpm. Invest in a 12v or gas powered softwash system & pro-portioner and provide roof washing. Use your softwash system for all of your house washing needs and only use your PW for flat surface cleaning i.e. driveways & sidewalks etc.

If a client is going to get there house siding and roof washed, they will choose the company that can do both tasks. If you only provide just pressure washing you will miss out on a lot of jobs.

My advice is to loan your dad’s trailer and get serious about this and provide all house exterior cleaning surfaces. The trailer will enable you to work more comfortably and more efficiently with more space to layout your equipment.

With the right attitude and motivation and knowledge… you will succeed. This forum is a great place to increase your knowledge. Remember knowledge is power and if you are able to communicate this knowledge to prospective clients you will be one step ahead. A client wants somebody who knows what they are doing as it gives them confidence as well as provides the customer with a sense of money well spent.

Good luck my friend… you will be fine!

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I have told people I wouldn’t wash their house any more of they left a good review. I routinely ask people to not refer me to friends and family. The more your name is spread, the more calls you will get and the more houses you will have to do. Maybe if you are trying to get more business it works, but after awhile more with is the last thing you want.

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Definitely don’t plan on that. If I’m going to invest the time and money into this I expect it to have a good return. I actually haven’t seen a $99 guy ad in my area. Only person offering $99 was for just window cleaning.

$7-8k was for equipment and insurance, licensing costs. Definitely won’t have enough for 8gpm machine and 12v system.

Lol well eventually I’d like to get to that point but that won’t be for at least 15 years or so. I need to make some money in the meantime

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This is so confusing to me. Lol. My sarcasm detector must be broken.

I dream of having to turn down work one day. I suppose I could make that happen sooner by breaking a keg or something, eh?

Yeah… I forgot to take into account your licensing & insurance costs etc. You should be able to achieve $150-200 bucks an hour. I’m in Australia and I’m not too familiar with X-Jet and DS but you guys seem to use that process a lot… and it obviously works which is great. I prefer a seperate softwash system for house siding & roofs. It also handy for pre and post treating driveways etc.

Get yourself a 5.5gpm PW and a 16-19" WW Ultra Classic surface cleaner a buffer and mixing tank and you will be in business to provide house siding washing, fence cleaning and all sorts of flat surface cleaning which will provide you with a good income once you get yourself established and known around town etc.

All the best my friend!

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@PowerSurge above you talked about building something yourself, but if you’re interested in a quote on a brand new machine built by a trusted manufacturer, then I’d be happy to do something up for you. I work with Easy-Kleen Pressure Systems over in New Brunswick and we’ve got a 6gpm @ 3500psi that I think would work great for getting you started out. I can do that machine, plus hose reel, 24" surface cleaner and rotary nozzles all for within your budget. Coupled with the downstream injection capabilities of this machine, that will set you up for cleaning just about everything except for roofs (it’s doable, but some people consider PW’ing rooves to be too dangerous). If you’re interested in an official quote, email me at alocke@easykleen.com! I could get one sent out before the end of the day.
Cheers,
Alex