Google Ads or Facebook Ads?

I have been wondering which one will be more beneficial for my company, I have a Google page which does bring m bew clients and my Facebook page also brings me new clients. I’m not familiar with the Google ads or Facebook ads I’ve been doing a lot of research and it seems like they both are pretty good but I don’t want to make a mistake and it cost me money. Does anyone else have any experience with using either what is your opinion on it? How is your Revenue with it?

The only advertising I was doing when I first started with no customer base was Facebook ads, thumbtack, and flyers. I got my first set of jobs from thumbtack mostly and I would get probably 1 to 2 a week from Facebook Ads. Crappy. Put the big boy pants on, made it a very appealing website, got it on Google, started running Google ads and I canceled Facebook ads. Made $10,000 in one month part time. I don’t do Paid Facebook ads because personally they’re targeting sucks. I instead join Facebook pages of the community like swap shops and buy sell trade and post in there about me and my services with before and after pics and a link to my website. I still use thumbtack.

If you had to pay for one or the other, I would personally choose to invest my money in a website and get your website onto Google and run ads there. Just make sure you have a good website, keywords, and SEO

4 Likes

My pressure-washing client continues to have a lot of success with Facebook Ads. I published a Case Study on it last month, if you want it please send me a personal message. (I don’t think I’m permitted to post links publicly yet.)

@DJPWS Dustin, can you provide some insight on how you structured your first few runs of Google Ads, what service you were advertising, spending, etc?

I’ll message you.

Thanks!

I have only used Facebook for advertising so I cannot speak to other types of marketing. I have stopped all paid Facebook ads…I place ads in about 20 groups in a 50 mile radius. Using this method, I get a pretty good amount of views on the ads and some views of my Facebook page…but it is basically free. I stopped the paid ads last year because it was getting me almost no business and I could not see continuing to put money there, got tons of views and almost no serious calls…tire kickers. Now, I have to say that I am obviously in a POOR market…home or business cleaning just is not a priority to folks in my area…they may be driving new cars…but they are not spending money on getting their property clean. Matter of fact, if I had known how poor the market was…I would have never started this business. I am not trying to make a living at this…but I would like for it to be a decent part time business…and it is barely even that. I can do $15k between Mar 1st and Sept 1st…and that is it. So, from my experience in my poor market…I would suggest leaning towards Google…but, really, I am probably not one that should be recommending anything to anyone.

@JimLuke, is there no demand for your services from other property owners on the lake? I live near two lakes and we do a lot of work on both of them

Yeah…as a matter of fact I have been checking into that and I am going to pursue that. I am just trying to get some things taken care of their that are requiring attention before I get into that. It is 100 miles from home…but I can go stay there while working.

I really think that is a vast untapped market…the lake has about 500 miles of shoreline and thousands of properties. This satellite view is kind of my immediate neighborhood…lots of stuff out there.

Lot of money there

1 Like

I think every area has money, I don’t think Facebook is an advertising platform to grow a business, it’s a percentage but not a percentage that moves the needle. I personally don’t advertise anymore other than the stuff that’s been up for years but when I did google gave me more leads than I could attend to. Try your luck with google, everyone has a phone these days and not everyone looks at Facebook as a search engine for services. I would be surprised if you couldnt double or triple your turnover with google.

Google, they own about 92% of search traffic. Their customer support way better than FB, Google actually answers the phone. Write down a plan and monitor your metrics to know how to adjust when needed.

We did flyers at first and word of mouth was are best form of advertising but now we use google ads and let me tell you it’s pretty cool cause just yesterday we turned are ads back on after a couple weeks of having them off and as soon as we did we got 4 quotes and 2 jobs scheduled and that was one day when we had them off we would get like 1-3 a just from the flyers we put out like a year or 2 ago

Hi, I saw your post regarding the Facebook Advertising Case Study for Pressure Washers.
Can you please send me a copy of the case study? You can email to tmwalker.ga@gmail.com.
Thanks,
Tim

Hey bro! Any chance you could send me a copy of this? Would be a great help :slight_smile: Thanks

Here is the case study: https://lucyadigital.com/case-study-facebook-ads

Hope you like it!

Rich