Getting Started with Direct Mail and EDDM

My friend and I (Michael Mole) wrote this manual last year…

Its a free download:

If you are into any type of direct mail advertising I think you will consider it a good read. It walks you through the whole process.

Chris, at the Huntsville Workshop, we will be having a person from the Post office who’s sole job is to go around and help set up EDDM and bulk mailing. She will be giving a class and also be there to tell the latest changes in EDDM and what to look forward to. She will also be there to answer any questions. I took her class about a year ago, and is to EDDM as you and Alex are to WCR…she knows it forward and backward. I hope she can be a help to those currently doing it and those looking to get in it.

I’m going to delve into practical strategies and methodologies for using direct mail in the topic “Residential Sales Domination” at the Huntsville Workshop.

I downloaded the manual and read it over. I had previously been to the USPS web site and said you do not need a license if you do EDDM Retail. It said you could send out up to 5000 per day.

If that is correct and I use the insignia, where on the postcard do I place it.

Is this something that gotprint or at cost printing can help with to make sure they are setup correctly?

There are USPS published standards regarding indicia placement. Your graphic designer should be familiar with the regs.

What kind of card are you going to do?

Trying to keep it as inexpensive as possible. The cheapest size is 4x11. Is there a size that some of you guys have found works best?

I don’t think 4x11 qualifies.

What sizes have you used that you feel have worked well?

6.5" x 12" and 8.5" x 11".

Here is the sizes direct from got print

“Currently we offer EDDM eligible postcards in the following sizes: 6.5” x 9”, 6.5” x 12”, 8” x 6.5”, 8” x10”, 8.5” x 11”, 9” x 11”, 9” x 12”; but more sizes will be available in the future.”

Good stuff Ralph. Here is what USPS says about EDDM size; “Be more than 11-1/2 inches long, or more than 6-1/8 inches high”

We use a lot of 6.5x 9

it fits right in the box and is a different shape then most other mailers

and the USPS is baffled that more businesses do not use EDDM for advertising. They do not make it easy. Try reading the EDDM web site, it looks like it was written by an attorney.

That’s why you let the printer do it. Just go to youtube, I watched several tutorials on eddm and it looks pretty easy to me.

Don’t forget about the huge deep deep discount pwra offers for printing.

I’m putting together a list of routes/areas to hit every 3 months with the 8.5x11. What is the least number of cards that you would send out at a time? This is my first year doing direct mailings. My budget for this is going to be tight to start with. I’m thinking repetition will be key and I don’t want to waste time sending out mailings that are just too small to be effective.

Sent from my iPad using Pressure Washing Resource

I would try to find a way to send the same route three times in three months…

I can get a bit deeper if you want to start a thread in the private section Jason.

Hey, did you ever get a welcome party here, or did you just slide in all quiet like?

At any rate, welcome to the PWRA.

Yes, let’s utilize the member area more.
Welcome, Jason!

Sent from my iPhone using Pressure Washing Resource

Thanks guys! I did kinda come on without introducing. I’ll start a new thread.

Sent from my iPhone using Pressure Washing Resource

I like using 8.5x11s. They’re big and overpowering and the mailman will typically wrap it around the rest of the mail giving it nice exposure. eDDM is really very simple once you get it figured out.