Hi there, I’m looking to design and deliver flyers \ door hangers to my local neighborhood. Do you have any suggestions? What should I include? What should I not include? What is the best call to action? Which services should I offer on the flyers (all of them, one or two of them, some of them?) For reference, the new company start up website is www.sworth.com.au
Thanks 
John
In no particular order it should at least have: Logo, Contact info, Before/After photos, and list of services. My call to action is usually a discount for new customers. I’ve started adding a blank quote area on the back side, that way if I’m driving around and see a house that needs some help I can just write the service, price, and drop it off. The newer neighborhoods by me are all pretty cookie-cutter and standardized sizing so I will fill out the blank quote area prior to walking the neighborhood, which saves time. I’ve read mixed advice on including pricing, but I will say the biggest advantage I’ve seen is drastically cutting down on people calling just to price shop… if they already know the services and price, the only reason they are calling me is to get on the schedule.
True, but if you’re not the lowest price, then them calling is the opportunity to educate them on why your competitors are so cheap… just giving them a premium price quote with no info is likely just wasting door hangers IMO
Great advice. I esp like the quote tactic.
My firm is a new startup. I was thinking of a hook like this;
Does your house need a wash? Windows, Roof, Solar Panels, Walls, Floors, Driveway, Deck?
We can transform any surface of your home or business. Commercial grade. High pressure power and low pressure washing, pump out wet vacuum and dry steam cleaning.
New customers always pay special rates.
We always pay close attention to your property.
Be a lucky caller and get free services!
Call or Text us to find out…
What did you think of this type of approach?
All I know is that I’ve tested this on different neighborhoods around town, doing every other door hanger with pricing. I always receive more inquiries and land more jobs off the door hangers with pricing, 6:1. I’m not overtly concerned about converting customers from my competition. I’m positioned between a state-wide franchise and school-aged kids. I’m priced below the franchise, provide better customer service than the kids, and my availability is already booked out for the spring, so I can’t complain. If any of that changes I may look at switching things up, but for now it’s working well for me.
I’d try to simplify as much as you can, space is more limited then you may realize. You want them to be able to identify who you are, what you do, and how to get a hold of you in the time it takes them to walk the hanger from the door to the trash. Maybe something like this:
Give your home a makeover! From windows to driveways, we’ve got you covered. New customers enjoy special rates. Call or text for a free quote.
I’m not a big fan of “be a lucky caller and get free services” that always sounds shady with no accountability if there ever is a “lucky caller” and what are the “free services”? I’d rather something like “call and mention this door hanger for a 10% discount (or whatever)” give them something specific and tangible that they can wrap their mind around and that you can track.
Again, sage advice, thank you. Yes, on reflection, it does sound gimmicky [lucky caller]. I was just trying to open a conversation so I can express that I’m happy to undertake some services for free to build online reviews and obtain “before\after” images.
Start with family, friends, and whatever connections you have. Do the work at a substantial discount (not free and preferable making enough to at least cover your overhead) for use of photos/video and a review. You could try offering the first service at full price, and each service after gets a stacked discount so the more they bundle the better the deal they get, but also the more variety of work you get. House wash is full price… add in a driveway and it’s 10% off everything, throw in some window cleaning or whatever other service and it’s now 20% off everything. The name of the game is to entice without sounding like you’re giving away the farm.
Great stuff… Substantial discount… I like that.
“Bundling” discounts are always best. “Obviously, it’s cheaper for you to get other things done while we’re already there…” Never lower the price itself though, always the same full price, but offering misc. discounts. This saves a lot of headaches in subsequent years
Thanks… Sounds like a sensible role to follow. It certainly seems to me like you know where future potholes occur down the road!
