Has anyone ever used every door direct mail from usps as advertising their services? if so, any feedback?
Try searching āeddmā. Came up with about 50 threads and individuals who have tried it.
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thank you, sorry newbie here trying to learn everything before i dive in
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No worriesā¦hope you were able to find your answers.
Iām about to. Weāre working own postcards now. You can expect about a 1% call back on average. Out of that 1% statistically speaking you should close about half of those contacted. So if you send out 5000 you should get 25calls which should bring about 12 jobs. However, different markets have different results. I did fairly well with it about 10 years ago so Iām trying it again. It also helps with branding your business. I just got my truck lettered so when people get their postcard in the mail and then see my truck on the road it helps with name recognition. Iām having 10000 made but only sending out about 3000 for now. Some I will take a whole punch and a rubber band and make door hangers out of. Itās all about name recognition. Just my two cents
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If your on a limited budget I wouldnāt waste $$ on direct mail.
$1000 on well designed Facebook ads will have a higher ROI then direct mail.
My opinion on direct mail is your better off targeting 2-3 nice subdivisions that you want to dominate then just sending out to the entire route. Doing this youāll have to pay regular postage but your ROI will be a lot better.
Sending direct mail to the same 600 houses every two weeks for two months will be $1200 = 4 house washes.
Facebook ads targeting those neighborhoods
Door hangers in those neighborhoods
Direct mail in those neighborhoods
And you will dominate
Good luck!!
With EDDM you can select routes not whole zip codes. Most higher end neighborhoods you canāt do door hangers. If Iām not mistaken the qualifier is you have to do a minimum of 200. At .16 per card itās not bad. Iām sending to only the streets I want.
Yes, not entire zip code but the entire route.
90% of the houses on the routes in my area are a waste to send post cards to.
Or use SendJim and be really selective and have a lot higher ROI
Iām not familiar with send Jim but I will look into it thanks for the advice. Iāve heard of it and Iām definitely curious
I started using SendJim recently and blasted a neighborhood Iāve washed two houses in. On one side of the street on 4 blocks there was 147 houses with the vinyl side facing north. The other side the north sides were brick. I was able to target only the vinyl north homes and didnāt get a single call.
It was my first attempt at doing any kind of mailer and so far, not too excited about it. I wouldāve gotten at least one call with 5 arounds.
Iām going to try the same houses again with a different template and see if it works out. So far Iām $130 down on the first mailer though and if I donāt get at least one house on the next round Iām down basically a house wash.
My point isā¦ even targeted mailers may not be much better than eddm blasts, but thatās only one sample and a small one. With EDDM youāre going to get some houses that you donāt want and you have to send 1000ās if Iām not mistaken.
Im gonna need to figure that outā¦ i tried FB ads this year and was pleased with getting a few jobs out of it. Couldnt figure out all the stuff like specific areas
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I took a paid course on FB ads and couldnāt get any return out of it. Literally none. I was missing the wrong check box or something. I went $500 deep before I backed out.
I do 90% of my work within 2 zip codesā¦ if i could focus on and select nieghborhoods that would be golden if figure it out. Add some other tactics and could be good combo maybe
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It depends on the population of the neighborhood .
The sample size has to be large enoughā¦When doing targeted ads through geographical locations you have an audience of 14 thousand I believe. Most neighborhoods I target I put the pin drop on them and usually takes a 4-5 mile radius to meet the minimum audience size.
Whenever we get slow, August -September I rely on Facebook ads and have had a great ROI. Spend $400 on a 5 day add and usually book 6-10 jobs just from the ad.
Key to Facebook ad is a good Before and after of green nasty siding. A quick one sentence of relating their emotions to your service.
āFeel proud of your homes curb appealā has worked best for us.
They donāt care you have insurance and soft wash blaw blaw
Ad should Redirect to your webpage to a contact form they can fill out to get a quote. ( this is key). Most of our ads I run Thursday-Sunday. Most of the emails come in late at night. chances of them taking a phone number off your add and calling you Monday is slim to none.
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Bookmarkedā¦ thank ya for insight
EDDM can be incredibly effective.
EDDM can also be an incredible waste of time and money.
Very hard to generalize if it is a āgoodā marketing tool because itās just thatā¦a tool. The effectiveness of any tool depends on how itās used. I have a nice chainsaw. Iām good at taking down trees. Some other guy, however could take my saw and carve an exact replica of Taylor Swiftās cleavage out of a block of ice. Same tool. Different skills.
My company mails anywhere from half a million to a million EDDM pieces a month, so Iāve seen a LOT of data regarding this marketing technique. The biggest mistake I think, from what Iāve gleaned over the years, is that people who fail at EDDM use it to target houses, and people who succeed use it to target customers.
