I know a lot of guys suggest this, but I think it's silly to price yourself based on "what you want to make." It simply isn't the best way to set your prices. It might be the most convenient, but it isn't the best.
I was told, at one point, I could make upwards of $150/hour staining fences. I was thrilled, but I didn't make that the focus of my pricing. When I went to price my first job, I knew it would take me 3 hours. I priced it by the square foot based on my formal training from Wood Defender and input from a few other guys in my specific industry that had more experience than me. The job took me two hours and I netted $608. Had I priced the job based on what I wanted to make, or what I thought was possible at the time ($150/hour), I would have left money on the table.
Conversely, I can't always expect to make $304/hour. If I do, I'll bid myself out of a ton of jobs and lose business. I did my first fence at cost - I made nothing. But it was a strategic move and it landed me two paid jobs, one of which was the illustration above.
There are a lot of factors that contribute to a wise pricing structure. If you want to make $50/hour but can charge $100, you leave money on the table. If you want to make $100/hour but the market rate is $50, you won't be in business very long.
I've got a business background, so I could argue about this stuff all day. At the end of the day, even the guys who price themselves based on what they want to make, if they're doing well for themselves, I'm on their team. It's not about who is right or wrong for me. It's about all of us putting food on the table for our families and making a life for ourselves. Whatever gets you there and serves your customers well, I'm for it. I simply don't think basing your pricing on what you want to make alone is a good strategy.