Facebook Ads - Converting on website

Marketing
1

Has anyone had much luck pushing traffic from Facebook to their website to fill out a contact form?

I had really good results with a boosted post recently, but the ad had people sending messages on Facebook rather than going elsewhere.

Trying to use the same format to send people to my website so the lead automatically goes to Markate, but the results are not looking too promising. Am I better of just keeping them on Facebook and interacting through Messenger?

Any opinions/experience appreciated.

2

Sorry to sidetrack the post but how do you get the lead to go straight to Markate? I use Markate but didn’t know you could do that.

3

You can place the contact form on your website and when someone submits it pulls the info into Markate as an inquiry. Its a $10/mo add on.

My only complaint is you can’t make custom dropdowns or check boxes so the info you can collect is pretty basic.

4

Getting a message on Facebook is great.

Here is my experience after working in digital marketing.

Facebook ads have a lower conversion rate than PPC/search. Here is why.

When people are actively looking for your service they are going to google and typing in things like “pressure washing near me” roof washing” etc. They are actively looking for you and having PPC ads helps them find you. They convert at a higher rate than social because of this.

Social ads. You are interrupting someone’s experience as they scroll through their feeds. They aren’t looking for you. It’s still a good place to be for branding purposes/retargeting etc. However they aren’t going to convert all they way through a web form fill usually without hitting them in other places over time. Some of your web forms that seem to be organic may actually be from someone that saw your ad on Facebook, but just went to your site and signed up.

A typical mix for most of the campaigns we run are around 90% in PPC with 10% of budget in social.

You could try having a link you can send when you reply on messenger to move them to your site. I’d just accept the fact that messenger is the most likely way to communicate. Consumers are lazy. Why go to your website and fill a form and wait for a response when I can just send a quick message and get back to scrolling Facebook with never having to leave the app.