As many know,
I am in the start up process. I’ve been researching on here & asking lots of questions. Currently I am at the point where I am about to order marketing materials. I’ve been shopping around with local companies in hopes of trying to stay local if there’s not a huge difference in price, so I can network.
I know there’s folks on here like @Innocentbystander who have little or no need to do marketing because they are long established & get most if not all their work from word of mouth or referrals.
But I am writing this from the other perspective, starting from the bottom & while I plan on reaching out to clients that I did work for working for another company, I still have the task on introducing & establishing my company. I am hoping to hear from others who have been in the same position. I am fortunate enough to have the advice of @squidskc who IMO is one of the most knowledgeable folks on here & to my surprise his company is fairly new, only a few couple of years old if I’m not mistaken. So he is definitely a example to follow, if you have not already I suggest you stalk him on this site & try to read all his posts lol.
However I do know that when it comes to marketing, the way you do things changes from market to market & others find their own way of doing things. As long as they’re successfull, I would like to hear about them.
My goal for this topic is to not only cover my back & ensure that I don’t miss something but I hope other beginners could use this as a rough template to get going themselves. Or maybe even someone established can find something on here that they could use to get a boost.
What I consider essential marketing materials or better yet, what I plan to have before I fully get started is:
A updated business card: I started off with some generic cards with a generic logo from vistaprint. This time around I am having them designed with a professional logo & design, with all the contact info in the front & all the services offered on the back.
Website: Unless you’re @Innocentbystander, I don’t understand how you plan on having success without one. I wouldn’t be surprised of even he has one.
Yard Signs: One of the things I am shopping around, I am leaning towards going a bit larger then the standard 18 x 24. The plan is to include all the services I offer, House Washing, Roof Washing, Pressure Washing, Gutter Cleaning, & Window Cleaning on one sign. I need to see the proof first & mighy just stay at 18 x 24 & only put 2 or 3 of the services. Services & contact info in large easy to read letters with the logo on their but smaller.
Door knockers, I am deciding if I should go with one door knocker design & a flyer or postcard or two door knocker designs.
One would be for 5 arounds, saying we services a neighbor & are in the area. The 2nd would be a general design listing all the services we offer, I would use these for canvassing. A call to action will be included in both.
Brochures: Two types a residential & a commercial, these will list the services offered with more detailed information & pictures. I would leave these behind if I get a face to face meeting with a homeowners or left behind to try to up sell a customer later. Pretty much the same thing with the commercial brochure.
Thinking maybe I should skip the 2nd door knocker or flyer, & just canvass with brochures.
Uniforms: Initially I was going to get housecall pro or a CRM before uniforms bug after talking to @squidskc I am doing the uniforms. Looking for sublimated in order to get chlorine resistant apparel but having a hard time staying local. A proffesional appearance is vital & I can always get a CRM later down there road but I can’t get a 2nd opportunity to make a first impression.