Door Hangers. Again


#1

My personal opinion on door hangers and other leave behind marketing material is that they’re probably a waste of money if you’re shot gunning neighborhood with them that you haven’t worked in. Door hangers and cards work best when you target neighborhoods who have already seen your truck magnets, lettering, shirts, signs, or wrap. You’ve been at their neighbors house and they wanna keep up with the Johanssens.

I’m gonna type this out so when we direct people to the search bar for five arounds, 5 arounds, five a rounds, 5-arounds, five-arounds they can hopefully find it.

Door hangers work best when you target the 5 houses directly in front of the house you just washed, the house where your truck was parked, 5 houses to the right, and 5 houses to the left. Hopefully, you put a sign on a stake in the yard that simply reads HOUSE WASHING 816-555-5555 or CONCRETE CLEANING 816-555-5555 on it. +1 marketing bonus! Put one at the entrance of the subdivision just while you’re there. It typically takes 7 marketing “touches”, if I remember correctly, for someone to notice.

So where are we:

Touch #1 - Neighbor John pulls out of their driveway and sees you putting up your sign.
Touch #2 - curiosity gets the best of them and they look at the truck because you have big, clear to read, simple lettering, magnets, etc.
Touch #3 - They see the same sign at the entrance/exit of the neighborhood as they leave.
Touch #4 - They get home to a door hanger with the same company logo on it as your truck and shirts with a clear simple message.

Good news. 15 of the neighbors got a door hanger that tells them:

  1. What you’re offering them.
  2. How much money they’ll save thanks to…
  3. A deadline. An expiration date.
  4. Which of their neighbors beat them to doing something to spruce up their house.

One of those neighbors calls you. Neighbor Anne. Providence! Neighbor Anne hires you! You go back to the same neighborhood with the same truck, the same signs, same door hangers and you’re there before most folks go to work!

Touches 1-4 AGAIN! So you’re up to 8 touches potentially.

Guess who Neighbor Anne lives next to? Neighbor John! So he gets ANOTHER door hanger. Touch 9.

Neighbor John knows who the neighborhood service provider is, but doesn’t need you right away. He doesn’t care about saving $20. But next year rolls around and Neighbor John asks Neighbor Anne what she thought about the service.

Neighbor Anne already left you a Google review or a Facebook review because you have a review request process that’s as religious as brushing your teeth (hopefully), and through memory recall tells him how great you are almost word for word what she wrote in the review. Touch 10, and Neighbor John is giving you a call a year after he got the 1st door hanger.

Process starts again after you work for Neighbor John, but Neighbor Kim just moved into the house next door and you’ve added new eyes to your marketing!

Have a marketing process that is the same thing, every time, and like a sniper and you’ll find yourself in the same neighborhoods every year. And new ones. Cleaned 50 houses year one. Cleaned 30 houses in neighborhoods you’ve already worked in and 40 houses in new ones year 3. And so on.

Shotgunning door hangers and marketing material is wishing in one hand pooping in the other. Same goes with mailing post cards. The first round don’t expect a single call. Don’t expect calls until the 3rd or 4th or 5th round.

Spend the extra couple bucks on the 4.5 x 11 door hangers. Bigger. Clearer. Easy to read.

FRONT


BACK


Door hangers were a fail
Pricing on Door Hangers?
Sales and Marketing Super Course!
#2

this is serious stuff here great advice man !


#3

Thanks dude. Hope it helps.


#4

Nice hangers, will get something similar after mine run out


#5

This was right on time. Thanks man always solid advice! This will be my first year running hard. I know I can handle the work…its the marketing I’m always looking for tips on!


#6

I never tried door hangers because the neighborhoods I target are 2nd homes at the Jersey shore. By the time the homeowner comes down there are a dozen wet door hangers on the front porch. I figure they just throw them out without looking at them. Every contractor alive bombards the shore towns.


#7

That’s a good point Bill. Unless you’re targeting suburbs and main homes door hangers may not be a wise investment at all.


#8

@bpowasher


#9

@WMeredith and @MikeZLittleRock

See my post about 5 arounds above.


#10

Vistaprint has a coupon code SALE50 that’s good for 50% off. I just ordered 500 of these for $90 ends tonight.


#11

It’s five-around-door-hanger-double-conversion season! Hung door hangers on two houses last week in upper middle class neighborhoods and got the 2-for-1. 4 houses tomorrow.

Filling out my door hangers the night before (like always so I don’t talk myself out of it when I’m just ready to go home) and wondering if the compounding in these two neighborhoods will continue.


#12

@squidskc do you get many homeowners who’d rather you not mention their name/address? I’ve recent begun five-arounds and have already had a few who asked me to put a generic “your neighbor” on there instead when I gave them that option.


#13

I just put the first name of the customer and street name no address.


#14

I don’t even ask. Here’s why: my truck and trailer was parked there. Chances are good they saw us there anyway on their way to work if it was the morning slot, or they saw us when they when they got home if it was the afternoon slot. If it was midday, maybe someone was home.

If we washed the neighbors house that nobody likes, they’re going to shred the doorhanger and never talk to their neighbor anyway.

I’ve never gotten a call or text saying they wish we wouldn’t have put their address on it. If I do, and it’s once a year or twice a year… I’ll hand deliver some gourmet brownies and apologize in person after apologizing on the phone.

It’s just too good of a marketing system for me to change how I’m doing it.

Just write the address on there.


#15

I’ll give that a shot.

Speaking of giving it a shot, if I call and complain will you send some gourmet brownies to NC?


#16

Haha I don’t even know where to get gourmet brownies, but if you call and complain I’d be forced to find out.


#17

That’s probably more than enough.


#18

I’m 0 for 98 hangers on my “cold blast” so far. I walked 2.8 miles in 98 degrees so I’m salty about it…

They do have a $99 guy in the area and was told “we use him every year” by a guy spreading mulch. His house was covered and gutters were nasty. I told him if he tried me I guarantee it looks better than the $99 guy or it’s free.

It’s going to be hard to get these folks off that cheap guy but I’ll take a poke at it! I’m going to order some banners and signs and also do a blast on Facebook add targeting this town. My hangers don’t have a space to hand write like this but I think I’ll order a few hundred and try it out.


#19

You’re wasting your time doing “Cold blasts”. Order 1000. Laces up the sneakers and start walking if you’re going to hang door hangers randomly. Sorry dude… just the way it is.


#20

If I do a cold blast it will only be for a point of contact. If they see my signs, banners, and Facebook adds the. Find a hanger with our number I figured it would be the last point of contact needed.