Fellas, I’m running some direct mail flyers. 1,000 at a time focused on upscale neighborhood for 5 months in a row. Anybody tried this? What were your results?
Also it’s pretty expensive, I’m hoping if it hits roughly 3,000 residential mailboxes in a 5 month span I would get roughly 30 to 40 jobs off of it.
Keep us posted how it goes
I’ve had several buddies do direct mail campaigns (not in the pressure washing field) and they will tell you they got no return from them. Not saying they won’t work, just talking with some friends that was their experience.
Same feedback that I have heard.
I use them for my window cleaning business. I will send about 1000 for $120 and will usually get 5 calls from it. That usually is about $1000 in work. When i am doing my campain i will do this weekly for as long as i need the extra work. We send them to areas that we already do alot of work in and it will give you the best return.
Even if you break even it is worth it. Not everything in marketing can be rated on direct ROI…referrals from the jobs, reoccurring work, brand awareness…all those things add up over time. Good luck
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I’ve heard mixed things about them. I think it mainly depends about the community you mail to. I would recommend sending them to neighborhoods where people are older and usually look at at their mail.
I did a bunch when I first started out. Maybe 20,000 pieces my first season, which is a lot for me. It was worth it when I got responses, 5000 mailers would result in 15-16 calls. Maybe 12 would become work.
Of course I had runs where I didn’t receive one call. Those are depressing. Done properly at the right time it can be good. Some customers repeat, some refer, etc so there is more than just the initial run. But a HUGE mistake I made was not collecting email address from those customers. My first season I got maybe 60 new customers and maybe 1 or 2 emails. Big mistake.
And the funniest park was I could mail to a subdivision of 1200 homes and all the calls would come from five streets and nothing from the other 20 streets. I guess people that like clean homes cluster up.
Joe
Has anyone had any luck sending targeted direct mail out based on any of the home buying sites? For example I was looking at Redfin this morning and about 2/3 of the listings could benefit from a good solid cleaning on the driveway and exterior. I really can’t believe the realtors put some of these pictures up. We’re talking some $1 million plus homes with lots of exterior issues/opportunities.
