Hey guys! So yesterday was my first day doing door to door advertising. I’ve been in sales for years, but never d2d. I was trying to not be pushy at the door and give my info and info about the company. A few people responded well to it, but most just said they already have a pressure washer and do it themselves, which I could tell and it looked terrible, or they said not to bother them, or just didn’t open the door. My question is how do I get people to be more receptive of my pitch? I always smile and give a firm handshake. Well dressed and clean shaven. Should I just keep doing it the same way and hope that I eventually just get calls??
Kick open the door like the Kool-Aid man and scream OHHH-YEAAA… lol. D2D is a pain and a waist of time for me in my area. Try leaving a door hanger instead or knocking or get some yard signs to put out in your area. Alot of people don’t want to be messed with while at their home.
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I’ve been in sales for most of my life. D2D has never been that great of an option, unless you’re a Kirby vacuum salesman. lol I kid. But honestly, a better marketing model would be hire some young guys to put flyers in mailboxes, on cars, and/or door hangers. People hate to be bothered with D2D salesmen and the percentage of positive responses won’t ever be that great, IMO. Not to mention the ROI or the return on time wasted won’t be that great if what I stated previously is to be true. Time+effort doesn’t always =profit. Time well spent+results= profit, in most marketing campaigns.
Also, I’d like to add that local events can be a huge marketing opportunity. Grab some younger guys again, even family kids (they are cute after all), and have them wear your businesses shirt and handout flyers. Car shows, fairs, fire work shows (seasonally relevant, actually), etc… $20 to hand out 50-100 flyers at a fair would be great money to a 14-15 year old. Just my opinion. I did some time in college doing marketing courses and did a lot of personal research, so that’s where my advice comes from.
That’s a good idea. Have my younger sister in law hand out flyers. I spent hours driving around and it just wasn’t cost effective.
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I’ve been in sales ever since I’ve graduated college and owned several health clubs which are membership sales driven. As in any sales, getting pressure washing jobs is a numbers game. The more doors you knock on and the more people you talk to the more jobs you will get. Personally, when I started out I ordered business card magnets from Vista Print (very inexpensive). When the home owner comes to the door, I introduce myself and ask if I can give them my magnet. As I’m handing it to them I tell them I’ve washed several homes in the neighborhood and would be happy to provide my services if a need comes up. Very low key. If they are not home I leave my door hanger (3000doorhangers.com). Try going out with the mindset of “I’m going to meet 20 people today and knock on 100 doors. If you don’t get anything immediately pat yourself on the back for the days hard work. I promise they will call. It might be the next day, the next week, the next month or the next year but they will call. I promise!!! If you are like me when I started out and didn’t have a marketing budget try this approach. It worked for me. I like the magnets because they can put it on the refrigerator or someplace they can see it. I’ve been in several homes of customers and noticed my magnet!! I once had a homeowner answer the door and say " please tell me you pressure wash!!!” Although that doesn’t happen as much as we’d like it to most people have been very receptive. I sure hope I don’t sound like a know It all but it works for me. If my week is light I go door to door until my appointment book is full. Then referrals start calling from the momentum caused from the door to door efforts,
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The only problem with the magnets is the number of people with stainless steel refrigerators these days. They don’t stick…
