Custom re-targeting with direct mail?

Looking to hit our previous years customers hard this spring with some post cards. I have compiled lists of customers for the last 5 years including their addresses that i would like to send post cards too. What is the best way to do this? Ive heard mixed reviews on “Send Jim” and theyre $99/month+ around $0.65 per card. Any other company our there?

Why not text or call instead? I feel it’s more personal than a postcard that everyone other customer has received. Just my opinion.

If you have their emails a service like mail chimp would be easier and cheaper. We will send one out in spring and postcards would be crazy expensive in comparison. Just as personal in my opinion if worded right.

Who has time to call 3 years worth of clients?

Easy there fella… if you use a decent CRM you can send out mass texts and emails to your previous customers in a way that makes them seem direct.

Completely understand! Unfortunately due to being dumb, I had not collected emails for email blasts until a few years back!