OK…Details.
Abstrakt Marketing Group |
Prospekt Business Development Plan - YouTube
What is this process and what do we do?
We team up with only one pressure washer in a market. Our client will define what an ideal target is for there commercial offering. We then build a database around that information.
From there we begin our process by placing 100 new businesses into our qualification stage. We call them, ask questions, determine if they are a good fit, as well as who the decision maker is. While this is taking place we are also asking some information to gain valuable marketing information. (Who do they use currently? Are they happy? etc…anything our client would like to know)
We only move forward from this point once we determine the company is a good fit and we know who the decision maker is. When those two pieces of information are figured out, we then move into our sales development phase where we are moving to determine now if the timing is right for our client to meet with the prospect. If it is-it turns into an appointment. If not-we nurture every single prospect 100% of the way through the process indefinitely. Building relationships, gaining marketing info, and maintaining top of mind awareness.
Appointments- We guarantee that we will set a minimum of 10 appointments a month. Most of the power washers we have average about 13-15…but if we dont hit 10, we will write a check back to you for your monthly fee. What is an appointment? A date and time face to face meeting with a decision maker at a “good fit” company. (Based on your criteria) ALL appointments include a call recording of your business growth manager setting the appointment, all data collected to date on the prospect, a hand-written thank you/save the date card, as well as email reminders sent to both you and the prospect.
Each of our clients are assigned an Inside Sales Manager. This person is your point of contact for Abstrakt. They are a direct manager over your BGM, and your ISM will meet with you at a minimum of twice a month to calibrate the program. One meeting is in the middle of the month (a temperature check to see how things are going) and then at the end of the month for a comprehensive monthly review. We will make adjustments to the program as you see fit, but will also inform you on things folks have been saying as well as letting you know where we have had particular success. This could influence how we launch into the next month…and these conversations are vital to the success of the program.
Like I said. I am not a spammer.
Do I know what soft washing is? Not entirely. I am learning. I am on the UMACC, PWI, PWNA (Looking to sponsor the trad show in OCT), and I have been talking with Ron Musgraves from PWI consistently.
Why do I only have 1 reference? Because we do not even broach the subject with our clients until we have been working with them successfully for 6 months. He started with us back in October of last year…and since December has closed over $100,000 in business from our appointments. Including ALL of the McDonalds distributors in the US. And as this is a new focus, we do not have more than one.
Below is what you can expect every month from the program:
Prospekt Setup (Initial 30 days):
• Market research and build database
• Setup system of automated touches
• Setup 800 number
• Setup email process
• Build monthly reports
• Develop Call Guide
• Develop emails: Intro 1+2+3, Wait, No Response, Not Interested, Nurture 1+2+3, Lead Development, Appointment Confirmations
• Set up Surveys
• Set up Quarterly Newsletter
• Set up Save the Date process
• Train Sales Team
Program Execution (After initial 30 days)
• 100+ targets added to process monthly
• 500+calls monthly (Cleansing, Introduction, and Nurture)
• 10 Appointment Guarantee
• Fulfill emails and surveys within process
• Detailed appointment track
• Record and review calls for quality control
• Monthly reporting
• 2 Blogs per month – Posted to Blog, Facebook, Twitter, and LinkedIn if available.
• Quarterly Newsletter
• Dedicated account management
• Exclusive Territory: (Define with specific Cities, Counties, or Zip Codes)
That is what I have. I will make my profile here look like the ones on the other sites. My apologies for not having done so already.
No-I will not put price on the site. If this is a deal breaker-that is ok with me. I want to have conversations…I am a salesperson, I want to earn your business. The price is ultimately dependent on how much activity our clients like…and we can customize plans accordingly. The above activity levels are our minimums…
If there are any further questions…let me know.
Thanks,
Jeremy
jnevil@abstraktmg.com
Abstrakt Marketing Group |
314.338.8832
