Business Phone Messaging

I can list a handful of businesses that utilize texting: some rely on automated systems (like the examples above of Bottomless or coupons from Harbor Freight), others employ real people (such as local mom-and-pop shops, restaurants, and service providers that are available to chat if needed), and some combine both approaches (like my dentists and children’s pediatricians, who send automated appointment confirmations but offer the option to reply via text to interact with a live person for rescheduling, etc). What ties all these examples together is their brevity.

So don’t get me wrong, I’m not against texting clients at all, I frequently do it… I just don’t do it in long form text. I keep going back to the fact that I can’t think of a single instance (and haven’t been provided any from you) of when there would be a need to send a text over 1,000 words. I also imagine the person that is willing to send such a long text, probably doesn’t care how many times it gets broken up at that point.

If we operate on the assumption that most people are comfortable with texting (which we can agree is generally true in moderation), then it follows that receiving multiple texts from you shouldn’t be an issue (especially if they are your “loyal” clients) correct? So, why express concern about whether it matters or not? Because if that’s the case, it shouldn’t.

However at the end of the day, if it’s works for you and it’s how you want to run your business then just do it.