Clients meaning my customers for power washing or reputation management?
I do post things online, I do have a facebook, I do have a website, I do have tons of online marketing going for my business. I do not however have any of that linked to where I get advice, and I try to separate my personal identity from my business identity online in the places where I am not considered an expert. If you were to see my linkedin profile, I appear as an expert and there is no one around to say otherwise.
For reputation management, I was usally given a business that had a ton of negative things about them posted on the internet. I would then have to do negative SEO, come up with replies to 1 star reviews, attempt to get things removed off the internet, among a few other things that were specific to each client. Sometimes people gain ownership of a google business location and post horrible pictures on there etc.
I would also have to coach them in the whole, just because you are a good lawyer, does not mean you can say what you want about your divorce online kind of thing.