Unless you have a/b testing results then you are using a your feelings as facts, Would you like me to link to various a/b testing results on conversion rates and these certification/trust badges?
These trust badges/certifications help customers pull the trigger and say yes to you. It’s about trust and it’s one less reason to say no. I use these with a 100% satisfaction guarantee where I will refund 100% of their money if they have a problem with the work that I can’t fix.
Please tell me how you plan compete with the guy offering 100% satisfaction guarantee, a few certifications, associated with some repeatable sources, BBB a+ etc. Tons of professional marketing materials, folders with before and after photos, and a solid answer / paper print out answering almost every question they can ask, uniforms, etc.
Lowering your price and trash talking certifications is how you compete? That is your marketing plan?
Also, my customers are almost always their first call. Make a huge impression and they wont call anyone else. If they want to call other people you can easily start pulling out certifications and mention your 100% satisfaction guarantee.