I’ve been abusing a yellow pad the last couple weeks when I have some down time and trying to gets some thoughts on paper and although I’m not intent on rebranding because I like the “brand” the exercise made me ask a question that I found super interesting.
If you were to split your company into one that could only do commercial and one that could only do residential AND those two companies could only focus on 2 things. Nothing else. What would they look like?
My commercial company would only do large scale stucco and dryvit cleaning AND monthly apartment contracts. No travel outside MO, KS, IA, and NE.
My residential company would only do vinyl siding washes and driveways/concrete. No more than 40 miles from KC city center.
Residential would be only house washing… no second thing for me… maybe Vinyl specialist, houses fences whatever.
Not sure about commercial, dont dabble enough to pretend to know, but large area flatwork, like 5k sq ft min, id imagine could be nice if set up for it.
I am trying to lean to all commercial. Or at least close to what I think @Innocentbystander does. We have been all commercial on snow removal until last year. It was great, but we had that filler room for residential. When it comes to the washing side of the business I am really considering all commercial. I have only been targeting large buildings or complexes. We have been accepting houses and still have around 30 on the books. But it seems easier for me to just do a few monster jobs per summer rather than beat myself up all year on $250 a pop washes. I would much rather do three or four 15-40k jobs during the summer than 250 houses lol
I like the benefit of having “all under one roof”, so that when they see your van driving by they don’t know whether you’re going to do a roof or build a dock, but they will continue to see your vehicles around town and in other towns and remember your company name.
essentially the goal is to be known, that’s why walgreens puts walgreens on their signs on the building and by the road, same with publix, walmart, shell, and every other major brand, even though they sell tons of other things aside from their main product.
I admire Aramark, google and apple… because they do SO MUCH, but you know them for maybe one or two things, but the thing is… you know them.
it’s all about branding.
once you’ve established a good brand, then I think you can think about subsidiaries.
What about Fed contracts you’re pursuing? Is that commercial or yet another branch? No matter how you split the business from and advertising and marketing perspective my motto is “it’s OK to be small but don’t look small”. You have one company that services multiple markets, it’s segmented into those markets but it’s still SquidSKC. That’s who you are.
Hate to bust your bubble, but according to the dictionary it is a word albeit a nonstandard… Was first used in the 1870’s. Think irrespective, irrelevant and irreparable
I stand corrected but considering “nonstandard” with an SC drawl… Of course 1870’s is more relevant for you, doesn’t hit relevance for me until the 1890’s.
Jameson has been my go to, as of late…granted my “long days” consist of dealing with 12 & 13 year old children and their consistent disrespect. My therapy is doing house washes.
One of the things I love very about the IT work I do is I am always doing something different! Tape libraries, data arrays, servers, etc. If I was always working on one of them I would get bored fast.
Sorry for reviving an old thread. Great question though!
