Was curios to know if anyone markets during the off season? I cancelled all my adword campaigns and quit posting to the free sites as well for the time being just to breathe a minute. Most of the reading ive done says this is a bad idea but im stubborn and did what I wanted to anyway haha.
Curious to know what everyone else does during this time of the year…
I shut it all down too. I don’t even answer the business line. The voicemail message says we’ll be back in February. This past season calling all the leads that didn’t pan out in previous years, all prior customers, and my commercial contacts put enough on the calendar early that momentum took over in March/April.
Right now I’m finishing up a tri fold brochure and gathering a mailing list of commercial properties in my area. The goal is to have a hundred brochures mailed by the end of the year. Then I’ll spend January calling those properties and arrange a sales meeting. I’d like to secure 10 commercial accounts before March.
In the meantime I’m working on rebranding so I’m touching all of my marketing material again.
I have no idea. First try working the commercial area. My close percentage, when I meet with a residential customer, is above 85 percent at this point.
The trifold will be used to warm call the business and secure a face to face meeting. I’m hoping that without calling I’ll still get a 1 percent conversion rate on the mailings. So for every hundred land one without any additional sales work.
We’ll see. Wish me luck.