Had another opportunity to chat with my new digital marketing consultant.
1: She’s hilarious.
2: She said something that really resonated with me: her company is the marketing company for people who hate marketing companies.
Which makes sense now after knowing she works with a lot of service companies. As @steve so eloquently put it, we’re a ship full of drunk pirates and chronic do it yourselfers.
I’m setting up to take this thing up two levels next season, but have missed the digital marketing boat so far. I haven’t felt this good about hiring out since my CPA.
Anyone here using marketing consultants? What do you like? What do you not like?
1 Like
I’ve been brought in many times to amend or compliment or critique marketing programs. It’s all based on situation.
If your consultant comes in raving about direct mail or SEO or online or grassroots right out of the gate, it’s trouble.
If your consultant is a regurgitation of Google’s “Top 10 Marketing Terms of Yesteryear,” it’s trouble.
If your consultant takes the time to actually understand your business - what you’re offering, what you’re doing, and where you want to be 12-24-36 months and then crafts a plan of attack around it - then you’ve found the goose that lays golden eggs.
1 Like
Bingo. She was very clear that this is a test and retest situation and the phone isn’t going to ring overnight. Apparently, everyone who promises first page of google in 30 days is either lying or a one trick pony. Which also resonated. I like the long gamers.
1 Like
Sounds like she knows what she’s doing. Anyone promising immediate riches is peddling snake oil, my friend.
Good for you. Sounds promising.
1 Like
Well said!
I offer marketing to business owners too and as soon as i mention it will take several months to rank, they run or quit after a few months. My last client quit after 2 months. If he had been patient, he’d be ranking well by now 
