Logo opinions

Its my area, I live in a coastal town on the water. Many of the business’ in our area have some sort of nautical theme. My mass appeal pov is still being tested, however; I have also had people comment saying they like my logo the most and its how they remembered me, other than that my work speaks for itself. I have had this logo for 3 years now, and I have not been lucky enough to wash Mr. Osbournes patio. But if I am honest with you id say your idea of what Is and Is Not marketable is just that, an idea. Totally subjective from one to the other. All I can relay is my own experience, and the logo has been a good one to me so far - it stays.

The first draft my artist friend sent over had the ta-tas exposed and I have seen local yachts in my marina with this type of lude exposure, but its a different game and crowd i feel, when it comes to charter fishing. It was a gamble going with something completely different than the typical washing company logos i have seen. But, Im stoked on it regardless and I havent had a customer say anything negative about it. Which i was worried about at first. I have actually had more people comment nicely about it than i was ever expecting lol.

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If it works for you cool, but how do you embroider hats and shirts with a logo like that?

Check this girl out. She does really great work. https://filizturangraphics.com/

@KYCPressureWashing if you aren’t able to find something you are happy with, the wcr print department has a design team that does logo creation. Let me know if you would like more information or have any questions.

You have a good concept, but I would definitely make the pressure washing bigger and incorporate your letters more into the droplet, rather than just cut out like that. I am also not crazy about the font used for KYC, the connecting K and Y, the space between the Y and C and the " off-center" look can definitely be avoided with a different font.

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Hey, thanks everyone for all of the referrals. Fortunately, I’ve been flooded with a lot of design and web development work that has me booked up until mid-February, and I’m starting to book out some contract PW work that begins in March of 2021. All of this work is why I haven’t been on here much. That and I have a hernia and a herniated disc. It’s fun all the way around at my house!

To the OP, your logo is a mix of raster and vector type. Not scalable, and un-usable for many applications. Your design idea is not flawed, but this rendition is. You would fare well to hire an experienced designer.

If you would like me to work on it, you’d either have to wait closer to March and take a chance that I hit a slow period, or pay my rush rate and I can start working immediately. DM me for info.

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If you don’t mind me asking, what do you mean by not scaleable and what applications could I not use it in? I’m new to logo design so I have no idea. Thanks for your input!

The ability to make it larger (like for signage on your truck) without distortion or fuzziness.

What about these? Could these be scaled and are these better?

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The first one has potential. I’m a bit annoyed at designers like this who use a whole lot of photo effects like gradiants and drop shadows, in order to flash up an otherwise plain/generic looking logo. The second and third logos are especially generic in design, when you strip them down to their basic elements.

As Lincoln (spraygenix) has pointed out before, a good logo should be able to stand out without any of those enhancements. Have a look at my logo (my avatar here), for an example of what I mean. Lincoln was kind enough to help me really dial it in. Sounds like he may be pretty busy at the moment, but try and find designers who have that sort of stuff in their portfolios, and avoid the ones who use a lot of flash and photo effects like the examples you posted. Those look cool at first blush, but don’t translate well to embroidery, screen printing, etc.

This was my journey in refreshing our logo. Lots of good design advice here:

Thank you

The middle one is the best for sure

I haven’t even made any revisions to any of them yet. That was what was sent. Any suggestions on how to make them better?

I’d personally just stick with the middle one. I don’t have any suggestions to make it better than it already is.

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always keep in mind how easily your logo can be embroidered for hats and shirts

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Honestly I like the first one the best, but without that weird stuff they snuck into the Y. The second two are just stock that Fiverr has on deck for pressure washing companies, they’re everywhere. But that could also be a good thing; the general public pretty much knows instantly what those logos stand for by now.

Could these be easily done? Idk what stops them from being able to be put on clothes.

Yea I haven’t had them change anything yet. I like that one because it’s unique but at the same time the boring house and gun are so easy to tell what my company is. I’m so conflicted between unique and practical.

Skinny lines don’t always work well. The “spray” from my gun on my logo is always the first on truck graphics to peel. Or when you make the logo small enough to fit on a hat sometimes the lettering can be too small. I don’t know if this applies to your logos specifically but just something to keep in mind

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@KYCPressureWashing @mwpws makes a great point. These 3 variations are much better than the original you showed us, but when you are choosing you always need to think about embroidery, screen print and even promo items.

Many promo items are a one color imprint, and very small. Space is very limited. You want to be able to get your logo imprinted without worrying it will fill in or be illegible.

You want to be able to have a logo you can do in one color and not have everything blend together. For example, things like invoice forms that are usually blank ink. They come in color but are more expensive. You need to make sure the logo can work in just one color as well as full color.

I have found that with anything very small, like the pressure washing text on versions 2 and 3 and the tiny little doodad on the Y on all the versions… even that spray from the pressure washer. These will be very hard to print, as they fill in when they get too small. The text will also be very hard to embroider, we have had to cut many tag lines from logos as they were too small to print.

You could make any of these versions work with a few variations. I would go with version 1, ditch the thing in the " Y" and that gradient pattern up top. My second choice is version 3, but make the “washing” and the" spray" larger, ditch the " Y " doodad, and get rid of the hose coming from the bottom of the pressure washer.

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