Ok, wow. I had no idea how educational the simple act of wandering through a neighborhood with a bag of flyers could be. I spent about 2 hours hanging door flyers in a fairly well to do neighborhood today, and boy did I learn a lot!
First thing I learned was that I have competition in that area! While I was out, I spotted a couple guys from a lawn care company whose truck specifically mentioned pressure washing, although they weren’t doing that at the moment. Additionally, I spotted a second company at different house that billed themselves as “the 911 of property damage”. Their rigs didn’t mention PW, although they seemed likely to be able to that, among other things. Also, I had a conversation with a nice elderly lady who wished me luck with my business, but that she was lucky to have a son who owns a professional PW unit, and he does her driveway for her. This brings me to the second thing I learned…
Some of the competition hasn’t got the first clue what they’re doing. After that lady told me about her son, I glanced over at her driveway. It looked like she had hosted an all-weekend remote control car drag race. I noticed a few other driveways with similar quality work, although most were just unwashed of course.
Finally, I learned that some people are upset by door flyers because if someone is gone on vacation, it’s a sign that the house is empty if a flyer stays there for days. I have to say I find that somewhat hard to argue with, but my advertising budget is low, and I have to get the word out. The guy who talked to me suggested I put the notices under welcome mats or something, I suppose that could work except that not everyone has those. Also this same guy said he “wasn’t sure if it was legal”, and even told me himself that he had talked to the police about it before and that they couldn’t do anything. The conversation was perfectly civil on both sides, but I could tell he was less than excited about my presence. He held on to my ad though, and he was last house in my route anyway. I mean I get that it’s annoying, but if you’re serious about starting a business, you have to tell people about it ¯_(ツ)_/¯
Anyway, just wanted to share with you guys how it went, and even though I’m fully prepared for the possibility that I may not get any calls from this run, and any I do get could just be angry people telling me where I can shove my flyers, it was an incredibly valuable experience that I intend to repeat often. Great exercise too, I’m gonna sleep good tonight I have a feeling.