I am wondering if anyone has utilized a stream of testing for Facebook ads, i.e. slide shows, video ads, before and after photos, boosted posts, etc. What did you find worked best for you? I am simply looking to expand my lead flow as the summer season marks a bit of a slow down in sales for us (in the spring we are booked 4 weeks solid, now we are at 2 weeks) and I would like to get back to that 4 week mark if possible.
I primarily do residential pressure washing, soft washing, roof cleaning, window cleaning, and gutter cleaning.
Hello fellow bear. Welcome to the forum. I haven’t tried FB marketing yet but alot of people here swear by video ads. Also another guy here does very well with FB and uses a picture of his truck and trailer but wins them over with making jokes about the wife telling the husband to pressure wash and him never doing it. Doesn’t matter what you tyoe of ad. You just need to grab thier attention And keep it before they get bored and scroll on.
Good info though. I run pretty much the same add every weekend and find it’s a hit or miss. Sometimes I’ll get a handful of replies, sometimes I’ll get none. I do a slideshow of before and after photos.
When ever i mention before and after pics to customers(usaully when asking permission to take photos) they get all excited about how to LOVE seeing pressure washing photos and videos lol.
I think making a joke is golden. Most of what people share are like is funny content. The other things they share or like is food, drama or pictures of themselves and how “amazing” they are. Im going to try this when i do run a ad but i was told he has had a few people get offended by his jokes before.
Lol just keep it PG 13 and I’m sure you’ll be okay… scratch that. People get offended over anything and everything nowadays. Some days I wish cell phones and social media just didn’t exist. When I say some days I mean most days. Don’t be shy to share what works well for you though lol I need to change my add up soon.
Whereabouts are you located? Ontario California or Ontario Canada? It’s made when I make the add so it’s not something I can share I think. It’s just these 5 photos in a row each displayed for 1 second each.