Facebook Ads Double Dipping


#1

So I just received a paid invoice from Facebook for a $5 per day ad I ran last month for 5 days. I had already paid them their $25. They hit me for another $24.83 for that same ad campaign. I can afford the money, but doubt I’ll use Facebook again. I had one lead, and no sales. 15 link clicks at a cost of $3.32 per click.

OUCH! I guess $5 per day ain’t really $5 per day.


#2

At $5 a day you can’t expect any significant ROI.

You need to spend $50 a day minimum to see good results.

Are you targeting by location?

Gender?

Age?

House value?

If fb onlymgoing to show the ad to 1,000 people a day it myswell be to people who have a higher potential of being a customer.

If they did over charge you, call them! FB will make it right


#3

Also check that you did pay twice…they usually take the money out a few weeks after the ad was completed


#4

Or look into Facebook Pixel…

Spend your ad $$ on people who have visited your website. That will be my goal this winter, to get pixel set up and will be excited to see the conversion rate


#5

I, too, am excited about pixel. The ads I ran were to a specific area where I will be sending mailers. I’m really just trying to establish name recognition at this point, in a very specific area: about 500 condos and townhouses owned by seniors with windows that cannot be reached without a ladder. I already serve almost 2% of the population there, and want to be, as Josh Lattimer says, “A nightmare to compete with”.