Eddm roi

On EDDM, what kind of ROI could I reasonably expect? 10%-20%? I know everyone’s market is different but what are your experiences with it? In my area the homeowner does not realize the services their homes really need such as the roof cleaning. Would expecting 20% be a lofty goal.
Thank you.
Jason

Tidelands Property Maintenance LLC
Moncks Corner SC
843-641-8967

I haven’t done any pressure washing EDDM yet but I have used it for window cleaning many times. Honestly, the ROI really just depends. My first run did really well and some subsequent runs did really poorly. I haven’t found the magic combination yet. You’ll just have to use your best judgement and try to find what works. On a more positive note, with the exception of one run, I’ve always at least made my money back.

Are you talking about a response rate or ROI?

A 20% response rate would be about 40 times higher than what you could expect and a 20% ROI would about 20 times lower than what you should want…

For a eddm route with 1000 homes would a return of 100 jobs be realistic? 10% I know every market is different, just getting an approximate idea. It will cost me approx. 350.00 to mail that route. Of course I would like to do more than just break even.

Tidelands Property Maintenance LLC
Moncks Corner SC
843-641-8967

Not realistic at all. Expect less than 1% of flyer recipients to call you. I know it’s disheartening but that’s how EDDM usually goes. The good news is that when you build long term clients that ROI continues to rise long after the flyers have gone out. Especially when you start picking up referrals.

Price of growing a business! Thank you.

Tidelands Property Maintenance LLC
Moncks Corner SC
843-641-8967

10% of a EDDM campaign?! That would be awesome and frightening at the same time. :slight_smile:

We’ve been in the .5 - 1.5 range this year.

Lol. Yeah kinda like grabbing a bull by the tail. You got it now what are you going to do with it?! 10% by myself would be exhausting

Tidelands Property Maintenance LLC
Moncks Corner SC
843-641-8967