Commercial Clients - Who Are The Decision Makers?

When targeting commercial clients, who should you be targeting your marketing efforts to? Do you go for the boss? Person at the front desk? Who ends up being the decision maker most of the time?

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Depends who’s in charge of property maintenance, could be a manager, could be the owner, could be a property management company.
If you’re walking in, simply ask for a manager and ask them who’s in charge of property maintenance

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Depends on the commercial property. For Condos I usually don’t target a specific condo community, I target all property management companies within 100 miles of us. EMAIL EMAIL… use google to find their email adress, make a blanket letter about who you are , what you offer, and your website. Send it to everyone

Last winter I emailed over 50 property management companies, only 6 replied, 4 of them turned into jobs,… and 4 are now giving us often repeat business. I plan on doing this again when February hits here.

For Apartment/Hotels… if you can’t find their info online, go in person and ask to speak to the property manager or the general manager… either one of those will be the person “in charge”

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