AR Rkv Pump shaft seal failure

Installed new shaft seal a couple of weeks ago. What could be the problem with this seal?

The seal is torn. That usually happens during installation.

Its all there, just looks warped from heat. Your right about installation error tho, I should have paid attn, Im thinking I installed it with lip folded and not enough prelube.

Top right corner of seal in second pic looks torn maybe it just the pic

I know they are horrible pics, sorry. Ive concluded I did several things, including possibly overfill.