When marketing to commercial businesses how do you find the Decision makers. For instance who is responsible for maintaining a strip center, a business park, etc?
How do you get your marketing into the right hands so you can pitch your services?
A lot of commercial prop are owned by investor groups. Some handle there own property others let prop management do it for them. Either way there is
Usually a sigh somewhere directing you to them. If you cant find it than talk to a business renting from them.
Stop into an occupied one and asked who the property management co is. Takes 30 secs and you don’t have to look for a sign.
Send bagels or muffins to the office with your business info and say something cheesy on the card like “Buttering you up for a chance to clean the shopping center at 123 Main Street.”
Then call and ask if it worked. If it didn’t call again once a month and tell them it’s getting worse. It usually takes 7 touches to sell something.
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Have you used this particular strategy with success?
Nope. All my commercial leads with the exception of two came from Home Advisor. But I did use it to get meetings when I worked in finance. Read The Ultimate Sales Machine by Chet Holmes.
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