Oh man… this is one of my favorite topics. I just unpacked my lunch, but this is a lot more fun.
Reviews are worth their weight in gold. If you don’t already have a copy get Window Cleaners Marketing Blueprint by @chris
If you join PWRA/WCRA you get a copy free.
Have a script for asking for reviews. Burn it into your memory so it comes naturally.
In the initial phone call or meeting:
“How’d you hear about us?”
Google, HomeAdvisor, Facebook, Angie’s List. Doesn’t matter what the answer is.
“Awesome. We’re glad you found us? Did you have an opportunity to check out some of our reviews?”
“Yes/no” doesn’t matter what they say.
“I’d encourage you to check out our reviews/other reviews on Google, HomeAdvisor, Thumbtack, and now Angie’s List. Nearly 50 folks over the last year have told us how over-the-moon they are with how their project turned out and our customer service.”
After the job is done:
“Are you happy with how it turned out?”
“Yes. Love it. Best work we’ve had done on our property.” (That’s actually from one of our first google reviews)
“Could I ask a favor? Would you mind taking 2 minutes to leave us a review online? I’ll make it super easy. The links for various sites will be in your invoice email or I could text it to you.”
“Yeah, no problem at all.”
“I really appreciate that you’d do that for us. If you can believe it, reviews and referrals are two of the primary ways clients find us.”
Email signature includes a link to all sites for reviews, I have a link saved for every site in the notepad in my phone so I can copy and paste if they ask for it via text. It’s on our estimates and our invoices and soon to be on our truck.
Put it on everything. Call and hassle HomeAdvisor if they don’t post them right away. It’s even on our shirts! Ask every time. Some people will review. Others won’t. I can’t seem to get commercial customers to leave a review to save my life, but they’re referral and multi-job machines.
I never ask for them to leave multiple reviews on multiple sites. I feel like that’s asking for a mile when they’re willing to give an inch.
Reviews and referrals are as important as getting paid in my book.