Starting this thread because lately we have had a lot of posts about different marketing strategies being used.
I haven’t done much advertising outside of my car magnet and Facebook. I tried door to door, but I feel that it wasn’t too well received and the time taken made it seem less valuable for me. I want to start my new year strong here in florida with solid marketing.
First thing I’m buying for the new year is my yard signs and changing my car magnet. I would also like to buy a banner to put on the back of my open trailer. I hear good and bad on HA, so I guess the only way to know is at least try it.
What are your recommendations to generate leads and get your phone ringing?
I am new in business…less than 3 months. I am retired and do this part time, so I am not trying to work it all day, every day. Actually, I would like to work 5-10hrs per week.
The only advertising I have done is door to door and yard signs…I have not gotten a single call from yard signs. I have my limited schedule full from door to door contacts, thru the 2nd week of Dec… When that work is completed, I will have been in business 12 full weeks, averaging 4.5hrs per week and averaging $625 per week. So, I am not quite where I want to be, but I cannot complain at all…GOD has blessed me with a good start.
So, my opinion of door to door is fairly high…just can’t take it personal when the folks are not interested. Now, with that said, I would certainly like to figure out some decent advertising.
I’m really into my direct mailing campaign here in the buckeye. As the wife says…the walls in my office look like I’m hunting a serial killer. I’m up to 4 neighborhoods now and I’m hoping for at least 20 before the weather breaks. I made my own mailing lists from Google maps. I’m stamping and hand writing alot of the addresses as theres very little work until the snow starts falling. I’m planning 3 diffrent waves for each neighborhood.
It’s great to hear d2d works for you. I don’t know what I did wrong. What does your pitch sound like? And is there a particular demographic you’re targeting?
I really don’t have a pitch…and I don’t get NEARLY all of the folks that I talk to. Matter of fact, I sometimes think that I am wasting my time.
As far as demographics…I don’t have the good fortune of living in a large area…to be concerned with demographics. There are dirty houses and driveways everywhere…so, I just stop and ask folks. Most of the people in my small town don’t have a lot of extra money and finding a willing customer with the money is my challenge. But, if I don;t bang on doors…I surely won’t find them cause the yard signs and truck signs generate NO calls.
The thing that I try to keep in mind is that no one told me that this would be easy. I am determined that if it fails, it will not be from a lack of effort on my part. I need to get this work to get exposure and this is the only way for me to do it.
That’s rough, at least you’re getting clients, so I wouldn’t call it a waste!how far are you from your nearest large town or city? Also, have you looked into joining local Facebook groups?
I am in the process of starting Facebook…but it has been a hassle…about ready to say to hell with that…page was hacked and I can’t seem to get that straightened out. The one good thing is that I don’t have any competition for the financially challenged crowd that I do have.
With all of that said, if I would adopt yardman prices…I would have all of the business that I could possibly handle, every day. But,I will be able to get around 10hrs per week at my price and that is all that I want. I really did this to get out of the house in a way other than hunting/fishing…something to keep me engaged as 56yrs old is too young to not be working at something…
