A question about the effectiveness of print ads in newspapers

I advertise in my local newspaper every week for 3 months on and than 3 months off, I believe it covers its cost just… But i keep on doing to build the brand in the local area and as long as it covers its cost ill keep on doing it. i believe you will make more money out of door hangers and ad words but newspaper is still viable to build your brand.

Best of luck
Troy
Wash Rite NZ
www.washrite.co.nz