Ex-marketer, freelance graphic designer, and current pressure washer. Need any advice on marketing or design?

Wow, guys. I’m confused at who does what! lol I’m totally happy to get and give advice on anyone who admires and gives “knowledgeable” advice on anything! @Steve I’d be hesitant to lose credibility on someone over a relative price. Prices are perceived and changed daily. But a book is not marketed as $100 daily. That’s why I said what I said. And like I said, it’s not as if all books are worth $100. Did you buy the surgeon’s book for $10,000? No. of course you didn’t.

I’m not a surgeon, why would I buy it?

Nor did the surgical students.

It wasn’t marketed to students. It was marketed to practicing plastic surgeons as a resource to grow their business. Furthermore, my point is that you are sadly mistaken if you think people won’t pay more than $40 for a great book. Again, where did you get the $40 idea and since you haven’t even read the book, how can you claim it isn’t worth a $100?

Just for fun, do an amazon search on business books ranked by price highest to lowest. Some sell for $50,000 or more. Here’s a more reasonable one just to illustrate my point:

We can disagree on book costs, that won’t cost anyone money. But to say people will spend $50,000 on a book just ridiculous. Especially for pressure washing.

Not to mention that if you search for business on Amazon, there isn’t a book over $20 on the first page. Besides one for $20.95. This isn’t a matter of who is right, it’s about who is being realistic.

When I worked in finance, people always recommended a book by Nick Murray that was $75 at the time. No one would let you borrow it. They wouldn’t talk about it. In fact, they would say the same thing: “if you’re serious about this business you’ll buy the book.”

I never bought the book because I hated working in finance, but there were plenty of people I knew who did.

Books are simply collections of knowledge, at least the type of books we’re talking about here. View them in that light, and the conversation changes. The more valuable the knowledge, the higher the price, especially if that knowledge is scarcely available outside of said book.

I paid $390 for an MBA book once. The learned concepts led me to being hired by a company as a consultant. Their bill was $3,400 at the end of the project. All I did was advise.

The decisions led to $90k of avoided loss. I paid $390 for the knowledge. They paid me $3,400 for that knowledge. They saved $90,000.

So, was the book worth it? Nope. But the knowledge inside it was.

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Twenty years ago, when I was in the market, a hundred bucks was a totally normal price for a college textbook.

I agree, and your assessment of Chris’s book is unrealistic since you have never even seen one page of the content, therefore you are unable to say with any credibility whether it is worth a $100 or not. Most people I know spend more than that on dinner and movie on any given Friday night.

Next to the Bible, which I’ll give anyone to for free, the farmers almanac and this little gem are must haves

Need to lay out stringers? Weld a butt lap? Lap valves? Convert measurements? Need a formula to figure out how tall a tree is by its shadow? My 3 sons got this book and a lifetime sportsman license on the day they were born.

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Book is $10 shipped for PWRA members

That would be a handy book if this was 1980.:wink: I use the internet.

Lots of places don’t have coverage or internet. Like my shop or the river.

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Half the thoughts I have in a tree stand can be answered by that book. I bought one from a Duluth Trading Company or Eddie Bauer store or some mess like that outta one of those little novelty bins when I was in the Navy because it had tables and mess in that reminded me of a tiny leather ring binder full of similar stuff that’s at my dad’s house. No one knows where it came from so I had to have the book.

Never actually used it though.

I was mostly joking. I own a farmers almanac…I just couldnt resist.

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